This is Reel-y Uncomfortable For Me!
What’s the big deal about Reels? Well, I found out after much convincing by the social media generation that I needed to get in the game if I wanted to market my business.
It Was Time For A Refresh - So I Called Margot!
Every business person should have professional photos - and update them every year or so!!!! It was time for me to do mine. Find out why I called on a longtime friend to take my photos. Wait until you see the results of our time together.
Media Spotlight: From Host to Executive Producer
She’s the Host and Executive Producer of Big Brother Canada and the next guest on my upcoming webinar on August 4th at 7pm. Arisa Cox is doing big things. Find out why she is in the Media Spotlight!
Mentorship And Internship - The Launch Pad to A Successful Career
My first mentor was CityNews reporter Jojo Chintoh. His guidance and access was the launching pad to my career in television news. It’s why I have been paying it forward by being a mentor and supporting internships in every newsroom I have worked in and in my business now. Learn more about how Jojo impacted by life and also about one of my favourite intern success stories.
What's a Media Gatekeeper?
I want to pull back the curtain and educate people about how to get their stories covered, which is why I curated a Media Gatekeepers series featuring key decision-makers at Citynews, CBC and CTV’s The Social.
Why I Launched "Find An Expert"
Last month we welcomed three new experts to our FKB Media Find An Expert team. This is a new service that we launched this year with our rebrand. But it’s not just about business, it’s about changing the media landscape of traditional experts.
Let's Make Sure Black History Month Stories Go Beyond February
The Canadian Association of Black Lawyers was just one of five FKB Media Solution clients this Black History Month. However, the report they released on race and the Ontario Criminal Justice system is one that could and should be given coverage any time of the year.
$25K in 25 Days: Our Publicity Campaign for the Mother of Black History Month
FKB Media Solutions is the proud sponsor of the $25K in 25 Days Campaign in support of the Dr. Jean Augustine Chair in Education, Community & Diaspora at York University. Find out why we decided to be lead this campaign launching in Black History Month.
New Website, New Vision for 2021
Welcome to my brand new website and my blog! I promised in my ‘under construction’ page that there would be BIG changes coming for FKB Media Solutions. After reading the blog, make sure to check out the site, sign up for notifications or any of our webinars. So, why the change and how am I feeling right about now?
The Rise of Auntie Jillian From Bell Fibe TV1 to CTV Prime Time
Auntie Jillian joined the CTV Summer Schedule and stole the hearts of Canadians. This Canadian-Caribbean family is hilarious, relatable and sooooo lovable. So, how did she go from community TV to mainstream prime time?
Launching A Worldwide Video Campaign
Toronto Singer/Songwriter Domanique Grant wrote a song that is connecting the world grappling with self-isolation. Her first video went viral with little promotion…now the goal is to make her second video of the song featuring people in countries around the world even bigger…
A Positive Spin in A Time of Crisis
With this COVID-19 crisis continuing, media is looking for “news you can use” to help the millions of people stuck at home find ways to positively occupy their time. That’s were Fitness Expert Kym Niles comes in, by getting Canadians movin’…
When The News Cycle Kicks You Into High Gear
COVID-19 or Coronavirus is now a global pandemic and everything is shutting down - including schools. With March Break extending by two weeks, the pitch machine churned into high gear with my newest client ready for her media close-up…
Getting Recognized For Your Expertise
How does the media find its experts? What are the things you need to know to get called back again and again? Here’s how Karen Donaldson has turned her expertise into an expert opinion.
Hitting Your Media Target at All Levels
She already has thousands of social media followers and more than 12 million views on YouTube, so why wasn’t “Auntie Jillian” Danford getting media publicity to match her popularity?
The PR Slaying of Startup & Slay
When what you are pitching aligns with your beliefs and values, you can’t help but be enthusiastic and energized about getting publicity. It’s like the old adage: if you love what you do , you’ll never work a day in your life.
Back in Miami Once Again - Live Broadcast to Trinidad
Second time around…I went back to Miami for another year of carnival fun and live broadcast-mania! Live television is high pressure even when everything goes exactly as planned, throw in Carnival and it’s the best TV ever!
Creating Your Own Platform For Publicity
What an incredible panel of content creators! Tonya Williams, Frances-Anne Solomon and Fabienne Colas - what they said and how this trio of film festival pioneers were brought together on one stage together for the first time.
Lunchtime On A Breakfast Show: Why I Love Live Television
Having worked in Live Television for more than 20 years, I always enjoy using those skills to produce brand exposure for a client. CP24 Breakfast needed an expert and a healthy lunch segment and I was able to fulfill both those needs.
Oh Canada - What A Media Day It Was!
I love a challenge…it gets my juices going. So, when I got a call about publicizing an event that was happening in THREE days, I figured…who needs sleep, it’s overrated!