I want to pull back the curtain and educate people about how to get their stories covered, which is why I curated a Media Gatekeepers series featuring key decision-makers at Citynews, CBC and CTV’s The Social.
Read More
Last month we welcomed three new experts to our FKB Media Find An Expert team. This is a new service that we launched this year with our rebrand. But it’s not just about business, it’s about changing the media landscape of traditional experts.
Read More
The launch of a new organization is an event, but how do you make it a story that’s consumable for the media and its intended audience. I break down the formula used to pitch a big story and pull the nugget out of it to get media coverage.
Read More