Mid-Year Reset, Rebrand & Refresh
One of my favourite mantras is: change is good and if you are uncomfortable with it, even better. A lot of times in life we get into a routine and become almost stagnant. Or complacent in that safe space where everything is going along without any real hiccups, but are you truly advancing or making progress? From my years of working in a newsroom, I thrive on organized chaos - it gets my blood going and keeps my brain active. I think that’s called an adrenaline rush. I’m also a person who loves a challenge and is motivated by positive results. It was definitely time for a shake-up!
So as I took a pause to reflect at the end of May on what was happening with my businesses, I knew that I had to make a few changes. It wasn’t intentional to do it at this time - I usually do my reflection around November/December with my look at the year that was. However, this mid-year musing was triggered by the resignation of one of my employees - Denee Rudder. She got an amazing opportunity to take a publicity/communications position at Toronto Metropolitan University (our alumni). I was lucky to have her at FKB Media Solutions/FKB Book A Speaker for 4 years, which is an eternity for young workers nowadays! Denee is a wondeful team player and was such a pleasure to work with and get to know. Her departure made me pause and start to reassess both my PR services and my speaker bureau, which I launched just over a year ago, to see what was working and what wasn’t as I adjusted to a smaller team.
One of the things that I realized through analysis of my social media and website analytics is that folks were going to the website, but not taking action. Now, don’t get me wrong, I liked my previous website layout. But it didn’t showcase the Find An Expert or Book A Speaker portals very well. I knew that needed a change and I’m very happy with the new layout, which is more user friendly and easier to navigate. Credit for our new look goes solely to Adanna Taylor, my other long-time assistant. She will also be working on freshening up our newsletter and Find An Expert mailout, so look out for that this month.
We’ll also be adding some free downloads to the website and pop-up specials, so make sure to visit often to see what’s new. I would love to get your feedback on the new site, so drop me a message on our contact page and let me know your thoughts.
You’ll also be seeing more targetted ads on LinkedIN about our speakers (who are all fabulous!). If your organization, event, conference or community is looking for diverse, vibrant speakers that ignite minds and stimulates discussion, please check out our roster or reach out to me about your needs. I know I can find the right speaker for you!
I have a renewed excitement about the second half of 2025. We have a great slate of public relations clients, our speakers and experts are stellar and the plan has begun to elevate FKB Media Solution and FKB Media Book A Speaker to the next level. Just watch us!
